Shopping Data

Performance review
s not a bed of roses – it’s all about trial and error. That’s why it’s so important to regularly monitor and analyse the performance of your strategies. This way, you’ll be able to spot what’s working well and discover what can be improved.

Free tools like Google Analytics are ...

Site Quality Score is a numerical metric (0 to 1) that Google uses to evaluate the quality of a website at the subdomain level. This score determines a site's eligibility for advanced features such as Featured Snippets, People Also Ask boxes, and other SERP enhancements.

1. User behavior metrics ...

Provide comprehensive content : Offer comprehensive information that really helps users.

Add unique value : Include personal opinions, reviews, or additional resources.

Avoid duplicate content : Make sure your content is not a mere copy of affiliate materials.

What is keyword stuffing?
Keyword ...

What it is: Timestamped segments (chapters) within your video help users jump to the most relevant parts, and Google may highlight these segments in search results.

Why it is important:

Improved user experience: Viewers get what they want faster, increasing retention and satisfaction.
How to put ...

Why it is important:

Quality indicator: A longer dwell time suggests that the page provides valuable and relevant information.
Bounce reduction: Encouraging users to stay and explore shows search engines that your page meets intent.
How to improve:

Use clear headings, bullet points, and visuals to ...

Analytics Tracking : Use tools like Google Analytics and Ranktracker to monitor traffic, keyword rankings, and user behavior.
Content Refresh : Update older content with new insights, trends, or keywords to keep it relevant.
Competitor Analysis : Study how other platforms target keywords related to ...

Podcast
Podcasts, one of my favorite types of content to consume, are like listening to the radio, except a dedicated podcast host talks about dedicated topics, has guests, etc. They are especially interesting to listen to when the audience likes the host and wants to learn something from listening ...