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Nowadays, being present on the Internet is vital for the survival of companies. Digital transformation is no longer an option, but rather a necessity. However, most companies do not know how to do it.

A good way to start is to have a website or mobile application. Although this would only be the ...

When it comes to buying products online , users – potential customers, that is – want to see the product they want to buy. You may have invested in high-quality product images, written compelling descriptions, and even gathered positive reviews of your products, but nothing tells a story like an ...

What is a briefing and how to make one?
Briefing or brief is a concept widely used in marketing and advertising. This term refers to the instructions for a project. You've probably heard it many times!

It is key to achieving business success and that is why, throughout this post, from Bloo Media ...

If you have a website, you've probably heard of bounce rate . But what exactly is it? How does it affect you? What does it mean to have a bounce rate that's too high?


There is a lot of content on the Internet these days and users are becoming more demanding with the content they find. They want it ...

E-commerce is a growing sector. Every day more and more people are joining the trend of working from home via the Internet. The data proves it: according to figures from the National Commission of Markets and Competition (CNMC) , e-commerce in the first quarter of 2019 increased to reach 10,696 ...

Information and Communication Technologies (ICT) have had a great impact on society, not only in the way we interact, but also in the way we make purchases, thus transforming the business sector.

Although we are still behind other countries such as the USA, the United Kingdom, China, Belgium ...

Social media has become a part of our daily lives, both on a personal and professional level. However, when we think about successful strategies on these channels, 90% of companies are dedicated to the B2C sector.


Many B2B companies find it more difficult to integrate social media as an integral ...

Techniques for rebutting objections
In every sale, there is a hidden “yes” behind every “no,” and if that is what you want to hear, it is important that you work on refining your techniques for rebutting objections.

The success rate is up to 64% for salespeople who are able to understand customer ...

how to retain customers
Learning how to build customer loyalty is essential to any business's success. After all, loyal customers save you money, boost revenue, and improve your brand's reputation all at once.

In fact, a Harvard Business Review study found that increasing customer retention rates ...

Customer Success: 4 Strategies to Achieve It
Customer success is the goal that every company should aim for: it consists of satisfying and exceeding consumer expectations based on the results they desire in their interactions with your business .

For innovative companies, finding new ways to ...