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The first step to a successful marketing campaign is to know your audience, that is, to know how your audience behaves, how to reach them, their main common interests and the means they use most. Therefore, reaching and reaching your target audience is crucial for a brand that aims for success ...

There are many differences between Universal Analytics and Google Analytics 4 , such as the metrics being presented differently on each platform.

Both UA and GA4 follow different models. Therefore, it is necessary to pay attention to GA4 facts that will be your main allies in the adaptation and ...

Unlike traditional marketing agencies, performance agencies focus more on delivering and optimizing results, directly impacting the increase in lead conversion.

The advertising strategies involved in both are practically the same, the difference lies in how each one acts in relation to the results ...

With so many options on the market, it can be difficult to choose the best CRM for your company and understand whether the one you choose is really the ideal one. Do you know what the system needs to contain to meet the needs of your business?

In this article, you will learn:

benefits of CRM ...

Oriented towards experiments, Growth Marketing aims to help an organization grow rapidly. However, to generate results, it is necessary to apply this methodology and we will help you with these 10 steps.

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Creating a good Growth strategy
1 – Define the objective of each campaign
It is ...

When analyzing digital marketing strategies, it is essential to understand the concepts of Google’s data-driven attribution and last-click attribution. These attribution models play crucial roles in how companies determine the effectiveness of their digital campaigns.

Using these models allows ...

In today’s scenario, Artificial Intelligence (AI) is rapidly transforming the financial marketing industry. Banking institutions are leveraging advanced technologies to personalize customer experiences, optimize advertising campaigns, and improve operational efficiency. However, as AI becomes an ...

Performance media, with its focus on measurable and tangible results, has established itself as one of the most effective tools for marketing professionals in the current scenario. It stands out for its ability to provide advertisers with direct and quantifiable results, such as increased ...