Shopping Data

How many stages do you need? Defining your stages helps you define tasks. It also helps you see opportunities to add or reduce stages for efficiency.
What’s the importance of each stage to you? You can keep essential stages and drop stages that don’t serve your goals.
2. Standardize your sales ...

The benefits of implementing SCV
Understanding your customers is crucial to business success and affects sales, marketing, customer support, and beyond. Creating a 360-degree view of your customers offers many benefits, such as:

Team-wide access to data: SCV gathers all your customer info into one ...

23. Here’s that info about [topic] I promised you
Showing up with the extra information you promised is a great way to strengthen a new relationship. Bonus: you also prove your trustworthiness.

24. [Name], I thought you might like these [resources]
Share some recent blog posts, industry updates, or ...

If the B2B customer support team mentioned earlier had that list of tactics, they would surely improve their performance. But, without a clear direction and purpose for these tactics, it would be easy for the team members to neglect them or cut corners since they don’t see the long-term purpose of ...

Nutshell and your martech stack
The tools your marketing team uses—and how well those tools work together—are an essential ingredient in the success of any business.

Your CRM plays a vital role in creating an effective tech stack, so it’s important to choose one that has the features, support, user ...

Minimize customer churn
With a better understanding of your customer’s needs and your resultant improvement in customer service, you’re likely to impress more customers over the long term. When customers are impressed and regularly encounter positive experiences at each touch point, your customer ...