Shopping Data

The search results will show a variety of strategies (methods) introduced, with words like "SEO," "retargeting advertising," and "CRM" written in katakana. Also, if you look at media related to web marketing, you'll find a lot of examples of cutting-edge initiatives by well-known large companies ...

In carrying out this project, Higashiyama created a system that linked with the e-commerce site to import purchasing information, prioritized measures, visualized customer status, and proposed the design of future measures that should be implemented. "For cosmetics manufacturer A, we consulted on ...

" What is project management and what are the benefits of its implementation? What is Project Management? The Project Management Body of Knowledge (PMBOK) defines a project as "a temporary undertaking undertaken to create a unique product." Project management is a method of planning, controlling and ...

Is there a good support system? Another point to check is the level of support provided by phone and email. If support is provided, check in advance whether it is free or paid, and what kind of support you can expect for questions or problems that arise during installation. It is also important to ...

For example, if you have a customer and the web, you can correctly understand the customer by centrally managing and checking their behavioral history. If the customer uses a membership service, it also creates benefits for the customer. Managing a customer database is perhaps the biggest benefit of ...

In particular, there is a risk that you will not be able to respond immediately to inquiries from the field, or in some cases, resistance, and business will come to a halt. 2. Clarify the purpose of the introduction With the person in charge at the center, clarify the purpose of introducing CRM. If ...

Small and medium-sized construction companies and house manufacturers may find it difficult to devote their resources to marketing activities outside of their main business. That is why we should use both analog and digital methods of attracting customers, which will be described later, to ...

It reduces management costs 3. Customer information is easy to share within the company Two challenges in digitizing information about potential customers 1. Past information is kept on paper 2. The data has been digitized but has not been consolidated Three ways to digitize your prospects ...

" Design example 3: Guidance for seminar participation This is an example of a company that holds seminars for BtoB companies. The purpose of using step emails here is to have people who download the white paper apply for the seminar. Starting from the date the white paper was downloaded, set up the ...

" Although the mere exposure effect is lower when it comes to email compared to face-to-face contact, it is still one-on-one communication. By repeatedly delivering useful information to customers at the right time through step emails, this alone can lead to increased favorability. If the content of ...