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In times of economic downturn and uncertainty, companies, especially smaller ones, face great difficulty in maintaining or expanding sales. However, cutting costs does not necessarily mean losing efficiency. It is possible to readjust spending, making better use of resources and coming out on top in ...

Even if you take the necessary precautions, default can happen to any merchant. Given this, how can you recover your consumer's credit without damaging the relationship and still be able to maintain the pace of sales?

Because this is a delicate matter, careful measures are required when collecting ...

Digital marketing has exploded in recent years and there has been a lot of talk about the subject.

In the meantime, many small businesses have been able to benefit from social media, email marketing and Google campaigns.

But others, unfortunately, had to deal with frustrated expectations ...

Is it time to create a new website for your company? How do you know if your current website is providing adequate visibility and helping you close more deals?

In today’s article, you will learn some important points that you should analyze to make this decision . Be sure to continue reading!

1 ...

LinkedIn arrived with a different proposal in this homogeneous horizon of social networks: it was a social network entirely dedicated to professional relationships.

With this, a series of similarities and differences were built so that companies could work, specifically, with LinkedIn in a unique ...

It is practically impossible to talk about Digital Transformation without placing customer experience at the center of the discussion. This is because improving the experience that consumers have when interacting with brands is one of the priorities of any business. Furthermore, it is what drives ...

At this time of year, most business segments are expected to see increased demand, which means companies are looking for strategies to increase revenue . However, competition for customers is fierce, requiring the creation of tactics to make businesses stand out in the purchasing preferences of ...

It is very common to have doubts about whether to hire a digital marketing agency or an in-house professional to take care of online advertising strategies.

Both options have their advantages, but it is necessary to understand some issues about the company's scenario in order to make the right ...

The corporate blog is already a long-time favorite in the digital world. It is a communication tool that allows you to exchange ideas and opinions, share thoughts and spread knowledge on specific topics.

Nowadays, many companies rely on a corporate blog as part of their marketing strategy. And ...

Need ideas for posts for Instagram and your company's social media ?

Know that content is fundamental to a good digital strategy. And for good reason: it has the power to create connections with the public. In addition, it is extremely important to establish an authoritative presence .

That's why ...