Shopping Data

To a greater or lesser extent, all of us who work in the world of marketing have used Maslow's pyramid of needs as an argument. A theory of needs satisfaction that is widely used to try to understand why individuals buy and consume.

According to Maslow, individuals have needs and these needs are ...

Which is where the most automatic and constant part of personality lies, we can see that three major dimensions can be detected that make it up. These dimensions are related perpendicularly; therefore, the temperament model is illustrated by a hexahedron or 8-cornered cube; this is the cube that we ...

Unparalleled. Memorable. Addictive. These are the attributes that every consumer experience should have.

More than 20 years ago, Thomas J. Peters and Robert H. Waterman, Jr. wrote a landmark book called "In Search of Excellence," which concluded with eight forward-looking principles of excellence ...

Thousands of entrepreneurs make a plan and dozens of them achieve a successful start-up. Do they develop a business plan with the minimum requirements? It depends, above all, on the level of risk assumed versus more information and studies that define more details. Most entrepreneurs make their ...

In our professional history supporting companies to enhance their positioning, loyalty and demand generation, we have been able to create a cyclical sequence that summarizes in a very simple way the 6 milestones that we believe optimally organize and visualize the business objectives connected to ...

If there is one area in which money and ingenuity are invested in industrial quantities, it is marketing. One of the most valuable resources in marketing is, precisely, the deep knowledge of the Halo Effect.

Its concrete application can be summarized in a series of strategies, tricks and techniques ...

This simple initial question is often answered with uncertainty and speculation more closely linked to "eyeballing" than to a real analysis. It is essential to know who we are going to direct our actions to , trying to influence them and make them loyal as customers of our brand. If we are not clear ...

These findings serve as a guide to what can be done to create products that are truly considered beautiful by consumers.

Neuroaesthetics could change web design

The impact that neuroaesthetics could have on brands' activities could be very high, as it could much more effectively shape what they do ...

The next step will be to be able to convert our purpose into meaningful content for our consumers that provides value both on a personal level (well-being, development, aspirations and desires) and social level (desire to be part of something bigger, to contribute to a better world and society).

It ...

In today’s hyperconnected world, relationships between brands and customers have improved substantially compared to just a decade ago. Yet customers still experience situations typical of a disconnected world, and paradoxically, in the era of big data, the reason lies in the data.

For example ...