Shopping Data

Neuromarketing is a new direction in marketing and marketing research. It uses brain research to study consumer behavior. In 2015, the global turnover of such research was $26 billion. Procter & Gamble, General Motors and other companies create their commercials based on neuromarketing research ...

The logistics market of Kazakhstan showed not very good dynamics during the crisis of 2015-2016. But in 2017, there was already good growth. Which is connected, among other things, with the post-crisis recovery and the "EXPO effect".

The postal and courier segment is focused primarily on the ...

First of all, an independent agency provides a very important characteristic of information – its objectivity. Even if internal analysts and researchers conduct their research ideally in terms of design and methodology, it will be very difficult for them to remain objective. In internal research ...

TEAM. This is a very important point of any planning. You should always consider the level of human capital of your marketing team. Do not set ambitious goals if you simply do not have people who can do it. With this approach, you will simply waste resources. Think about what specialists you need ...

company's success. After all, it is correct marketing that allows you to find customers and satisfy their needs in the most effective way.
Marketing, like any other function of an organization, must be planned. Planning will allow you to move not in an intuitive or reactive mode, but to actively ...

internet. Mobile technologies are penetrating more and more spheres of life. The speed of this process is increasing. This trend affects all markets and consumer behavior. Smartphones have introduced a new paradigm of providing services: you can get them simply through an application. It has become ...

It often happens that a brand does not fit into the cultural codes of its audience: it uses outdated images or, on the contrary, appeals to overly advanced and niche meanings.

In the first article, we defined the main concepts of semiotics and looked at several cases from different industries ...

Brands can educate their audience to expose them to their industry, act as an expert in their field, and improve their image. Companies create their own lecture halls, business academies, and release educational videos on a variety of topics on YouTube.

For example, Tinkoff Bank launched the ...

Subsequent quantitative studies have shown that the distribution of consumers across these segments is similar to the Gaussian curve (normal distribution curve) and most often the distribution proportions shown in the graph are observed:


Practical application

In practice, it should be taken into ...

Use social media to expand the scope of your marketing research
Social media is becoming increasingly popular for both businesses and consumers across almost all demographic markets. Every year, the number of people using social media is growing. Kazakhstan is no exception. This allows for marketing ...