Shopping Data

Segmenting your email list based on website activity allows you to deliver highly relevant and timely messages that reflect user behavior. By tracking pages viewed, time spent, and actions taken on your website, you can tailor emails to match a subscriber’s interests and stage in the buyer’s journey ...

End-of-year email campaigns offer a prime opportunity to connect with subscribers during a time of reflection, gratitude, and celebration. These campaigns can wrap up your brand’s story for the year while setting the stage for what’s to come.

Begin by highlighting key milestones, achievements, or ...

An email preference center empowers subscribers to control the type and frequency of communications they receive, helping to reduce unsubscribes and increase engagement.

Instead of forcing users to choose between staying on your list or unsubscribing completely, preference centers offer a middle ...

Customer success stories are powerful tools for building credibility and inspiring action—and email is the perfect channel for sharing them.

Success stories highlight real-world applications of your product or service and demonstrate value through authentic experiences. They serve as social proof ...

Birthday and anniversary emails are powerful ways to build emotional connections with your subscribers. These personalized messages celebrate important milestones and show your brand cares.

Start by collecting birth dates and sign-up anniversaries during the onboarding process or through preference ...

Segmenting your list based on email engagement helps you tailor communication based on how subscribers interact with your content. This strategy allows you to improve deliverability, increase open rates, and reduce unsubscribes.

Start by identifying key engagement metrics: opens, clicks, replies ...

Encouraging customer reviews and ratings through email marketing is an effective way to build credibility and influence future buyers. Reviews not only enhance trust but also provide valuable feedback for product improvement.

Start by timing your request strategically. Send an email shortly after a ...

Adding interactive calculators and tools to your emails enhances engagement by providing immediate value to your subscribers. These elements allow users to interact directly with content, making the experience more personalized and memorable.

Examples include mortgage calculators, savings ...

Personalizing emails based on a customer’s lifecycle stage significantly improves relevance and conversion. Each stage—awareness, consideration, purchase, retention, and advocacy—requires a tailored approach.

For new leads in the awareness stage, send welcome emails that introduce your brand ...

Collecting data in email marketing offers immense personalization potential, but it must be balanced with ethical responsibility. Transparency, consent, and respect for privacy are key to maintaining trust and compliance.

Start with clear opt-in practices. Users should understand what data you’re ...