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These types of influencers have enormous authority when it comes to specific topics, demonstrating themselves as leaders and always carrying this responsibility through the content they share.

Therefore, companies that hire these types of influencers are usually those looking to address specific ...

With the entire strategy well defined, it is important to specify the agreed terms, with points such as.

The scope of action;
Campaign objectives;
Value created for each brand;
Stages and deadlines for carrying out the project;
Responsibilities and investment of each company;
Promotion planning ...

B2B lead generation can be quite complex. This is because while B2C sales are often impulsive and require quick decisions, B2B sales require a bit more analysis and research before making a purchase.

It's essential to develop effective ways to differentiate your brand, generate quality, and ...

Customer success also deals with the proximity to be developed in relation to your audience, with this type of strategy also being able to be seen as an evolution of traditional customer service, with a greater focus on customer satisfaction.

A simple example, but one that helps explain the ...

The Elas em Foco program, created by the ACIL Women's Entrepreneur Council and aimed at promoting the work of Limeira's businesswomen, welcomes entrepreneur, personal stylist, and columnist Karina Penteado for its latest episode. Hosted by Rosi Luck, ACIL's 2nd Vice President and CME Superintendent ...

This social network allows the company to connect with others in the same segment and shows who its employees are and shows that all the work is done by people.

In second place is Facebook, which, in addition to sharing marketing communications, also helps target groups through its pixels and ...

This is a very effective strategy for generating qualified leads and building customer relationships.

Webinars are live online events where a specific topic is presented to an audience and are usually followed by a question-and-answer session.

To create an effective webinar, it's important to ...

Managing sales through social media can be an exciting but also challenging task. If you own a physical store and are using social media to sell your products, you may have noticed that managing these sales can be time-consuming and effort-consuming. Have you ever wondered if there's a more ...

A website offers many benefits, beyond being a sales tool. Here are some of the main reasons why you can't put off creating your website:

Online visibility : In a world where most purchases begin with an online search, having an online presence is crucial to being found. Without a website, you're ...

在当今的数字时代，企业获取个人数据的渠道比以往任何时候都要广泛。这包括从智能手机收集的信息，例如位置数据、浏览历史记录和应用程序使用情况。虽然这些数据对于营销目的而言可能极具价值，但企业必须以合乎道德和负责任的方式使用这些数据。
什么是道德营销？
道德营销是指采用诚实透明的策略来推广产品和服务。这包括尊重消费者隐私和数据保护法，并在广告和营销活动中保持诚实。通过践行道德营销，企业可以与客户建立信任，并建立持久的关系。
负责任地使用手机数据的重要性
随着智能手机成为我们日常生活中不可或缺的一部分，从这些设备收集的数据量也显著增加。这些数据可以为企业提供有关消费者行为和偏好的宝贵见解。然而 ...