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It offers a more guided advertiser experience than Power Editor, which can be great for those who are new to digital marketing .



Power Editor: Faster
Facebook Power Editor is very similar to AdWords Editor.

It is a browser-based tool (no download required!), which allows for bulk action and ...

Digital Marketing Consulting: 11 Reasons to Do It in Your Company

Many companies are realizing the need for digital marketing consulting to strengthen their efforts in this area. Thanks to it, they can count on specialists who will help them achieve their goals.

A service of this type has experts ...

More than 80% of small business owners have been communicating with their customers and growing their businesses using the standard WhatsApp app, according to a study by Morning Consult.

In addition, 84% of small and medium-sized businesses think that WhatsApp helps them communicate with customers ...

Delete what you don't use
Hand in hand with updates, debugging should always be done. In this case, we suggest that when installing new plugins you evaluate the need to continue maintaining others:

How often are they used? Can they be updated?
Can we find a plugin with two-in-one functionality ...

Digital America


If you are going to be in Santiago de Chile on September 5 and 6, it is unthinkable to miss this conference that promises to be an intensive networking event.

On their website you will see, hour by hour, the program of these two days of talks and debates about technology and ...

Click Through Rate (CTR) is an indicator that represents the number of subscribers who clicked on one or more links within the email, out of the total number of emails delivered. Integrate your Email Marketing reports with the general reports of all your campaigns.

[TIP] Each click is an action ...

Inbound Marketing for Universities: Examples


Inbound Marketing for Universities has become an excellent ally for educational institutions because it has given them the foundations to build relevant content for their buyer personas.

In the United States, in particular, it is common to see many ...

Good communication
And we don't just mean excellent spelling and writing, make the communication direct and personalized. It should be noticeable that you are interested in your lead 's questions and needs .



Email marketing
Don't overuse emails. Be alert to questions and only send the emails ...

We often forget that in digital communication, we are not just talking. Responses may take a while, but there is always someone on the other end watching, reading, or listening, even if they don't interact. Social media is just that, a space where people seek to socialize . Brands are there because ...

How does Google's new algorithm work?
RankBrain works by selecting from Google's index a database of over a billion gigabytes; but this goes further than simply comparing words, as it uses Artificial Intelligence.

Semantic search involves words not only being seen statically, but the algorithm ...