What’s the importance of each stage to you? You can keep essential stages and drop stages that don’t serve your goals.
2. Standardize your sales process
When you’ve got a basic sales process, it’s a good idea to standardize the sales pipeline. It helps you to develop consistent workflows tailored to your consulting services. As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers.
Think about how many potential customers you’re missing out on when you philippine pie telegram don’t attempt to approach those who already showed interest in your business.
With the technology at our fingertips today, you can proactively reach out to visitors who are considering your solution without them needing to fill out a form.
Read on to learn more about website visitor tracking and how it can help your B2B business grow. Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy.
Table of Contents
What is website visitor tracking?
Benefits of website visitor tracking
FAQs about website visitor tracking
What is website visitor tracking?
Website visitor tracking is the process of finding out information – a company or individual name, email address, visited pages, etc. – about people who browse your website. Website visitor tracking uses technology such as cookies and IP address tracking to identify and trace specific visitors.
It’s useful for B2B businesses to understand the names and companies behind the anonymous numbers that visit your website. Often, people interested in your products or services will browse your online presence but won’t contact you or convert by filling out a form on your site.
Using website visitor tracking, you can get vital information on these visitors and follow up on their interest by contacting them directly. This effectively converts your cold traffic into warm leads.