What results have you seen? Can you give specific examples?
By analysing the data from Newsroom in Q2 we found a saudi arabia business email list quite remarkable CTR increase. From A/B headline tests that produced a ‘winning’ headline we increased CTR by an average of more than 44%, while several tests increased CTR by more than 200%… and at the top level by even more than 300%!
One example might demonstrate the impact of this and serve as affirmation of our approach to not being satisfied with one successful test:
During the UEFA EURO 2020 football tournament in June, we ran an article on the roles of key players Kai Havertz and Leroy Sané from the German national football team. While the original headline (“Why Havertz currently is more valuable than Sané”) did okay, a first test, where we played around with the wording (“How Havertz outshines Sané”), resulted in a CTR increase of 37%. But it was a second test, where we focused on a certain aspect of the story (“Havertz shines – Sané’s celebration poses questions”), that resulted in a CTR increase compared to original headline of 196%.
To find out more and see a live demo of Newsroom, please contact EMEA Newsroom Engagement Manager Nigel Vincent at [email protected].
What’s The Solution?
This might make for depressing reading so far but stick with us. Luckily, there is an answer.
With the decline in the effectiveness of ads, combined with the death of the third-party cookie, it’s time to turn to some new, more effective strategies that instead utilize things like first-party data, contextual targeting, and email marketing.
First-Party Cookies
First-party cookies are very different from third-party cookies. First-party cookies are created and stored by the website (or domain) you’re using. They remember things, like a user’s preferences, to help optimize their experience, keep you logged in, or remember your language preferences.
Third-party cookies are a little more insidious, because they’re placed on a website from another domain, with the specific intention of collecting and analyzing a user’s habits, tracking their behavior, and gathering a massive amount of information which companies can then use to target the user for selected online ads. As we already mentioned, these are getting phased out due to privacy concerns.
Unlike third-party cookies, first-party cookies aren’t being phased out. Taboola can integrate first-party cookies into partner sites to help personalize their recommendations and offer a more bespoke user experience when it comes to news headlines or targeted ad content.