Customer life events as triggers (ft

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7. . Target)
8. Email My Cart Customer Engagement
9. Incentivize product expansion with existing customers (ft. Uber)
10. Reduce promotional spend on repeat orders and reactivation campaigns (ft. Instacart)
11. Triggering repeat purchase incentives on post purchase customer actions (ft. Ace Hardware)
12. Creating customer retention with in-store currency (ft. Kohl's)
13. Create seasonal or limited time products (ft. McDonald's)
14. Use unique experiences that require loy cell phone database lty membership to enter (ft. Starbucks)
Next Steps...
What is customer lifecycle management?
Customer lifecycle management (CLM) is a strategy focused on creating relevant messages triggered by customers moving into, leaving, or being in, a particular stage in the customer journey.


What are the stages of a customer life cycle?
CLM derives it's name from identifying key "stages" in the customer journey.

While each company will have their own defined stages based on their particular industry and business model, common stages include:

1. Customer acquisition