CORPORATE DIGITAL COMMUNICATION | PUBLICATION

[bitheerani319]

Talking about corporate digital communication is certainly something complex and can give us space for many posts.

After writing a post about Social Media and Network Strategies, which I highly recommend reading, I want to start slowly delving deeper into the conversation. This article is based on an important process in Web Marketing planning: Publishing.

When a management team meets to talk with the buy realtor email list department about how to create value for their brand, products and services, and then communicate it to their target audience, some questions are trivial, such as:

Who will we talk to? | What benefits will we highlight?

And what will be the communication strategy? | Approaches, vehicles, metrics, etc.

Of course, for a large part of people, corporate communication comes down to advertising and paid media. With that in mind, I will summarize a brief context of the fundamentals of Marketing so that you can understand the extent of our backwardness as Brazilians.



I will list some of the main media, called traditional, available for advertising:

TV, newspapers, radio, billboards, telephone directories and guides, magazines, folders, posters and other printed material and one or two other vehicles, in addition to participation in events.

It is not surprising that the vast majority of entrepreneurs are unable to perceive or measure the return on their investment (ROI), as each of these vehicles has a role, a function, and a strong potential for mass or niche reach.

So why is it that simply hiring these media outlets doesn't bring us the return we'd like? Far be it from me to play the father of truth or tell the whole story of the evolution of marketing here; I'm not the best person to do that. But to get straight to the point, I'll try to summarize the concept of what I understand by corporate communication strategy.

“A successful corporate communication strategy needs to create numerous persuasive means to influence different people with common interests or needs to opt for your solution.” Translating this into tangible benefits means managing relationships by approaching, informing, explaining, following up, and a few other redundant gerunds that we use every day. From there, the best communication vehicles for each of these “stages” are defined.