What are your functions within the company?

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Launching into the world of social media without a strategy is like starting a company without having a plan in place.

The role of the social media manager is very important in these times, since without an action plan, it will be impossible to properly implement a strategy, know which initiatives or actions work, or verify whether the intended objectives have been met.

A medium or large company can afford to have a large team dedicated to social media strategy, with a social media manager at the helm working and directing the strategy.

However, a small business may not have the resources to have one on staff.

It is often a single person who designs and executes the strategy, no matter how small it may be.

However, it is vital that the person in charge of social media has knowledge of the subject or manages to obtain specific training because, otherwise, it is very likely that nothing will go as it should.

When it comes to social media and its management, many people believe that they can take care of the task themselves, whether or not they have the necessary knowledge and training.

Mistake!

Training, as in all professional fields, is essential.

So if you have ever considered being the person in charge of social media to design a social media strategy for a company, you must first be very clear about what the functions of a professional of this nature are and, of course, work to obtain all the necessary knowledge.

Some of the most important functions of a social media manager include the following:

Research the market in which the company operates, conduct internal and external analysis, and SWOT
It is about having the most objective and global vision possible to begin developing the strategy.

Design the strategy
You must align the strategy with the company's objectives, vision and mission to enhance the brand in the digital world.

Coordinate with the company's initiatives and actions
Promotional campaigns, new products launched, events held, etc., will have a very email database important impact on all the content and actions that make up the social media plan.

In addition, it is important to know how to tell things and when, having previously prepared a publication calendar and clearly defined the target audience.

Managing the budget
In accordance with the allocated budget, one of the most important functions of a social media manager is to manage the budget and administer it to make the most of the resources for each of the actions to be carried out.

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