All other retargeting methods, including similar audience whatsapp number data impressions, will become much more accessible because the audience for working with leads will be recruited faster.
3. Cumulative effect on CTR
What happens to a user when he simultaneously sees your advertisement and a link to your website in the first pages of search results in a search engine?
At first glance, such simultaneous displays should increase the probability of a click on the site proportionally. In other words, with equal CTR of advertising and organic links, the conditional average CTR in the search will double. However, this is a misconception: contextual campaigns and SEO promotion do not work independently of each other. Practice shows that together they have an increasing effect on the probability of a click, that is, in the described situation, they will increase the average CTR by more than two times.
According to research, half of the adult Internet audience and 70% of teenagers do not see the difference between search ads and organic results. Thus, more frequent appearance on the Google or Yandex page increases trust in the brand as more authoritative.