Power Editor: Faster
Facebook Power Editor is very similar to AdWords Editor.
It is a browser-based tool (no download required!), which allows for bulk action and therefore scalability, streamlining processes such as creation and duplication.
There's also the added benefit of a review process - since nothing you do in Power Editor can go live without you explicitly approving it, the chances of you paying for a half-baked ad set are significantly reduced (this can be very helpful for beginners).
Facebook Power Editor has a steeper learning curve than Ads Manager, and the lack of guidance can leave you feeling lost.
It's also worth noting that Power Editor can be finicky due to the fact that it acts as a sandbox for Facebook's new advertising features.
Ads Manager shines when it comes to account overview
In Ads Manager, the Account Overview is a haven for all things data.
It gives you the ability to generate simple visualizations for key Facebook performance metrics across any date range—and better yet, you can jump between four separate metrics without having to refresh the page.
This makes it easy to see the impact of your optimization efforts at a higher level.
It’s also important to note the “Goal” box below the line graphs – this divides your campaigns into groups based on the goal you initially chose.
From here, it's easy to drill down into a specific campaign to make college and universities email list changes. The Account Overview tab in Ads Manager also lets you view the exact same metrics based on age, gender (or both at the same time), and time of day or region.
The Facebook Power Editor, on the other hand, offers you a fairly scattered general tab.
The account overview in that tool will only provide you with the first section available in Ads Manager:
And this makes sense given that Facebook Power Editor is a tool built for creation, not analysis—if you’re using Power Editor for account creation, you shouldn’t be relying on it for high-level data analysis and reporting.
Instead, we recommend that you access Ads Manager to initiate any Facebook optimization efforts.
The Account Overview tab should be the first place you land when selecting a Facebook ad account to work on.
Instead, when you decide to leave your business’s Facebook page in search of affordable leads, you’re dropped back into the “Campaign” tab of Ads Manager.
The Campaign tabs in Ads Manager and the advanced Facebook Power Editor are seemingly the same thing; both show your campaigns, active or not, and offer the ability to customize columns.