As we have seen, the main mission of Marketing Branding is the cre

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Every company must have a name, and since many are associated with companies, it is important to find a name that is suitable and in tune with the company's values.

The name must also be original, striking and easy to remember.

Furthermore, and taking into account the new parameters of digital marketing, and especially SEO, a name for a new brand should be easy to position, something that is overlooked in most cases and that makes subsequent SEO efforts to position it in search engines very difficult.

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5.- Color code
The relationship between color and brand is key in marketing branding, as color is a fundamental component of the firm's own personality.

For this reason, it is essential to define a main color that identifies it and a series of secondary colors that allow us to provide creative outlets for our corporate communication .

6.- Typography
Choosing different types of fonts is essential to maintain communication that is both corporate and visual .

In marketing branding, it is very important to define how many types of font we are going to use and in which cases we are going to use each of them, without leaving aside the combination of colors and their alignment with the different backgrounds as well as their relationship with the logo.
ation and development of the brand, and to do so, it is essential that we delve into the concept of architecture.

What is brand architecture?
Architecture is a system that organizes brands, products and services to help con email database australia sumers access and engage with them.

A successful architecture allows users to form opinions and preferences for an entire family of firms by interacting or learning about one or more.

The three most common types of architecture
The most common models we can work with when designing our architecture are:

Monolithic.
Endorsement.
Multibrand.
We look at them in more depth.

1.- Monolithic Architecture