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Determining what a good email open rate is depends on a number of factors, such as your industry and the type of campaign you’re running. However, on average, most email marketers aim for an open rate between 17% and 28% for standard email campaigns. For example, according to research from Sabre Associates, a typical email open rate should fall within the range of 12% to 25% .

That said, an exceptional open rate would be laos postcode closer to 40%, as this would ensure that a large portion of your audience reads your content. Achieving this figure is challenging, but not impossible with the right strategy.

Benchmark for email open rate
A solid benchmark to aim for in terms of a good email open rate is 40%. This level of engagement means that almost half of your recipients are engaging with your email. Reaching this milestone means that your subject lines are highly relevant to your audience, the frequency of your emails is well-balanced, and your overall email strategy is aligned with the interests of your target recipients.

Industry-specific benchmark for email open rate
Open rates can vary significantly by industry. To help you understand this better, here is a list of benchmarks for different industries:

These numbers can serve as a useful guide, allowing you to set realistic expectations and adjust your strategy based on your industry.

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How to calculate your email open rate?
Calculating the open rate of an email is very simple. Follow these steps:

Determine the number of emails sent – ​​This is the total size of your list.
Find out the number of emails opened – This data is usually provided by your email marketing platform.
Use the formula This simple formula will help you track the effectiveness of each email campaign you send.