Advertising on Amazon - Example Store

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This type of ad helps you increase sales of your products , as it is related to search terms.

They are typically displayed above or below the search results page and also on other product detail pages.

Sponsored products are triggered by keyword and advertisers have the option to choose between different match types, set a daily budget and campaign duration.

2.- Sponsored brands
These ads feature your brand logo, headline, and up to three products, helping you increase brand awareness.

The main feature of this ad is that you can create a fully customized page, as if it were a mini landing page for your brand and products within Amazon.

Users will arrive at this personalized page when they click on either the title or the logo, as in the image below.

If you click on one of the products in this carousel, it will take you to a product detail page.


Advertising on Amazon - Sponsored brands

Amazon Advertising - Sponsored brands product detail
3.- Stores
Stores are pages created for your products and categories using pre-designed templates or content blocks.

You don't need to advertise on Amazon to create one, but you do need to own a brand that sells products.

We could say that stores are a portfolio of your brand , being able to direct users through a unique URL that Amazon provides you.

This is an example of a store:



Notice that in the URL, you can see the word store.

The benefits of advertising on Amazon
As with any advertising platform, advertising on Amazon has its strengths and weaknesses, but we are going to focus only on the benefits that will allow us to boost sales.

When consumers go to Google, they are searching and comparing, but when they go to email database lists australia Amazon, they have a specific product in mind and there is an intent to purchase.

Perhaps for this reason, the average spending per purchase is €75.

A good number, right?

Advertising on Amazon allows us to optimize the performance of our ads by selecting the budget, start and end date, and adjusting keywords to search terms.

According to Patrical Ecommerce, the average cost per click on Amazon rarely exceeds €0.31, which makes its ads cheaper in terms of CPC compared to other platforms such as Google Ads .

We must also take into account that Amazon searches show a clear transactional intent.

Finally, the different types of ads, as we have seen above, allow sellers to choose the most appropriate ones depending on their advertising strategy and the available budget.