Digital books to attract customers: interview with Ana Nieto Churruca

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Digital books are much more than simple informative or entertainment documents.

In fact, if you are a professional or a company, this may be the type of content you need to take your business to the next level.

Right now, you might be wondering why I'm telling you all this.

Don't worry, the answer is simpler than it seems, and it is becoming increasingly clear that virtual books hold a whole world of good possibilities for attracting customers and helping us generate sales.

Sounds very appealing, right?

Well, believe me when I tell you that if it sounds good to you now, by the time you finish reading this interview you will have absolutely no doubts.

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Before we get to the interview, I want to briefly explain how the process of choosing the interviewee went, because to develop the topic of publishing ebooks I needed a professional with proven expertise in the subject.

To be honest, I have to admit that this task was not difficult at all thanks to the fact that some colleagues had already spoken to me about it, and all the comments and references focused on praising its ability to focus companies and entrepreneurs on an appropriate digital fit for their businesses and, above all, to do so by putting the focus on the creation of content and more specifically, digital books.

Now that I have told you how the previous process was, I have no choice but to reveal the name of the “chosen one”.

Who is Ana Nieto Churruca?
Ana, in addition to having more than 20 years of experience in marketing and new technologies for companies, entrepreneurs and writers, is a leader in digital transformation.

This is confirmed by the newspaper Expansión when it names her as one of the 50 leaders in Digital Transformation in Spain.

She also has her own blog and podcast, “Triunfacontulibro.com”, which is also a successful self-publishing platform for authors.

Other data that give us an idea of ​​the relevance of this professional are her interviews with more than 100 best-selling authors and other professionals.

More than 500 authors have received their help to write, publish or launch their works and reach email database lists canada their target readers.

I know I'm making you want to read what Ana has to tell us about why and how to write profitable digital books , so without further delay, let's get on with the interview.

What is an e-book?
A digital book is a book that we can read on any screen. It can be read from a computer, tablet, mobile phone or e-book reader such as Amazon's Kindle.

The main advantages over paper books are:

Your purchase or download is immediate. We do not have to wait to receive it.

It is cheaper to produce for the author and cheaper to buy for the reader, as there are no printing or distribution costs.

We can include links to our website, to an information product, services or event that we want to promote. The reader can access all of this content with just one click.

It is easier to modify the contents of a digital book than those of a paper book.

They are lightweight. We can carry hundreds or thousands of books on the reading device we use.