6 Gen Z Characteristics That Matter to Retailers

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Generation Zers are digital natives who were born between the mid-90s and the 2000s and have never lived without the internet. From an early age, Generation Z was exposed to technology, social media, and mobile devices. This hypercognitive generation cross-references data from different sources of information with great mastery and feels very secure in the entire environment of virtual experiences.

Taking into account these new consumers and their ways of buying and paying, retailers must rethink how to offer frictionless omnichannel shopping experiences outside of the traditional retail structure, as well as new digital shopping experiences and products. Are you ready to satisfy this digitally native generation?


Digital Payments
This generation is passionate about diversity, gaming and a global mindset, so creating successful shopping experiences with 100% digital resources will require a complete understanding of this new type of digital buyer. The payment stage is more crucial than ever.

Expanding Touchpoints
Gen Z uses a variety of social media platforms to build connections how to get telegram profile link consume multimedia, play games, and share content. As a result of expanding touchpoints, shopping is now a natural extension of the daily routine, even while playing games. This generation expects to be able to purchase and receive items whenever they want. Gen Z likes to move from online to offline easily and at any time during the shopping experience. The ideal omnichannel experience is one that allows the consumer to start on one channel and finish on another.

New digital shopping experiences
The metaverse is also creating new opportunities to engage this generation. Companies must innovate the digital attributes of their products, experimenting with new digital-only products to enter new segments and get closer to their customers. Example: the Australian Open took place in-person and in the metaverse at the same time. In the virtual stadium, users can play video games, access exclusive matches, and purchase NFTs of wearables and collectibles that are linked to live match data. We will also need to create a safer and more efficient shopping experience for this new profile.

Go mobile!
This is a generation that, having always been in touch with technology, aims to be able to shop online and do so using their mobile devices. Remember that this is the most digitalized generation and rarely purchases using cash. According to a study, out of 10 Gen Zers, more than 6 said that mobile devices are the most popular method for making digital purchases. [1]

Shopping from Anywhere
This generation wants to shop and have their products delivered wherever they want, as shopping is now a natural extension of their daily routines. Unlike other generations, this generation does not plan their purchases.
On-demand apps and services are the preferred option. For example, as the gaming space is important for this generation, brands have started to enter this space with shopping opportunities.

Innovation is important
Gen Z is looking for innovative payment experiences. They expect businesses to continue to evolve their payment options, as it is normal for this generation to use their devices, digital wallets, and wearables to pay. For example, network tokenization has helped merchants offer good payment experiences, increase their authorization rates, reduce fraud, and offer a better customer experience.