8.- Use social testimonials to increase trust

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To give your brand more credibility and generate more trust for your email list, include quotes from your most loyal customers, results that other customers have obtained, or even mention a customer's testimonial or story.

This way, you will be showing your audience that their purchasing decision (or whatever they do in your email) is supported by other people like them.

Find a strategic location for your testimonials within your email , such as in the first paragraph or right next to the call to action.

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9.- Use urgency to increase click-through rate
People act when they have an urgency, which is why creating this feeling is very common in marketing strategies.

If you want to improve the click-through rate of your campaigns, you can add a deadline to your offers and you will see how you get higher conversions.

The urgency in your emails can be, for example, related to time-limited offers or that the quantity or product you are promoting is limited.

Adding a countdown timer to your emails is a way to create a sense of urgency for your audience, which will make many undecided people, who would not have opted to purchase in the first place, decide to do so for fear of missing out on the limited offer or product.

This strategy is very useful but use it sparingly.

10.- Forward your campaigns
After two or three days have passed, resend the emails to those who didn't open them.

This way, you are giving users a new opportunity to open your email and click on the call to action you have placed in your campaign.

For this new send, you can choose to change the subject line, or try sending the email at a different time of day to see if you can increase the open rate and clicks of the campaign.

Conclusion
These are some ways to increase the opening and click rates of your emails that I hope will help you improve your ratios.

Remember that a good open and click rate will depend on the size of your list, the profile of your email database usa audience, location, sector, age and the reputation of your brand , among many other factors.

The ideal thing, as I mentioned before, is to test what works and what doesn't, in order to improve your future campaigns.

Tell us in the comments which email marketing campaign had the highest opening rate? What do you think is the reason for its success?