What factors influence our position in Google?

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An unwanted situation is a moment for each page when we lose our position in Google. What if it turns out that the loss of position will directly affect the decrease in the number buying data lists visits to our page? There can be many reasons for such a situation, it all depends on the size of the position fluctuations, as well as on what actions were carried out on our page. Let's think about why a loss of position in Google can occur?

The article answers the questions:

How to increase your position in Google search engine?
What influences positioning in the Google search engine?
How to adapt a website or online store for positioning?
Contents:

Position drops
Major algorithm changes
Changes on the website
Page content
Keywords
Backlinks
Penalties
Position drops
If our positions have not changed significantly, it is not worth panicking, but calmly considering a few facts. The basic issue is natural fluctuations, i.e. subtle differences in search results, which are natural in the search engine. Google tries to introduce new solutions every day, while testing the possibility of improving its algorithms . Another issue is the fact that the ranking also depends on the device or location that we use when searching. The change in position in Google is also influenced by the actions of our competitors. A small loss of position may also result from the actions of our competitors, who are also trying to improve their position, so naturally, if one page strengthens its position , the position of the other will weaken. Positioning is a set of long-term activities, not one-time ones. So if we want to be high in the search results, we have to constantly work on our position.

Major algorithm changes
Algorithms change many times (unofficially, there are 1,000 changes per year), and from time to time, there are very noticeable changes in search results . During these changes, our position may change significantly . Major changes will most often be officially announced by Google employees after they are implemented, so it is worth checking whether the loss of our positions was not due to an update of the search engine algorithm. If the algorithm change and the loss of position coincide in time, we can conclude that the results have changed because the search engine algorithm considered that our website does not meet its requirements. Of course, if we want to protect ourselves from losing position after the algorithm change, we should be guided by safe and acceptable SEO activities . It is not worth trying to cheat the search engine by using unacceptable activities. Following Google's guidelines for webmasters will allow us to avoid penalties and position drops.