Top 10 emojis with the greatest potential to increase CTR

[Irfanabdulla1111]

According to a study by Hubspot, these are the 10 best emojis if we want to improve the CTR of our marketing campaigns.


How to use emojis to increase CTR
I'm sure you've been surprised by this list because they are not very common and none of them are smileys!

What we can assume is that since they are rarely used, they attract more attention.

As we say, it is worth highlighting.

Add emojis to the subject and body of your emails
According to a study by Radicati Group, around 269 billion commercial emails were sent daily in 2017 and this figure will continue to grow by 4.4% annually, reaching 319.6 billion emails per day by the end of 2021.

Our goal is to motivate people to interact with our email, from clicking on the content we offer to making a purchase.

On the other hand, statistics show that after receiving a commercial email, 52% of recipients do not take any action with the email.

For us as marketers, this trend and the increasing competition sounds worrying, doesn't it? When measuring the success of email campaigns, we have to take into account the difference between open rates and average click rates depending on the industry :


How to use emojis - Open and click rates in emails
How is the CTR of your commercial emails working?

Even if it’s lower than average, you have the opportunity to improve it by using emojis strategically. According to Experian’s report, the opening rate for emails “with emojis” was 56% higher than that of those “without emojis.”

The explanation is simple: subscribers' attention is drawn to the emoji in the subject line and they want to know what the email contains.

In many cases, this curiosity generated by the image is enough to maximize the opening ratio.

Doppler, an email marketing tool, conducted an A/B test, testing the calendar emoji at the beginning of email list of dutch business the email subject.

It turned out that the opening rate of emails with the emoji was higher (15.7% vs. 12.9%).


How to use emojis - Doppler Open Rate
A study of Valentine's Day campaigns shows that emojis not only help improve the opening rate, but also the CTR of an email.

As for emails with emojis in the subject line, their read rate was 24%, while text-only emails received a 20% read rate.


How to use emojis - Valentine's Day
Now let’s see how you can take advantage of emojis to improve the performance of your email marketing campaigns.