Let's take a look at local packages

[Irfanabdulla1111]

The Position Tracking tool allows you to segment your location by zip code, which means you can go much further than determining just the city.

Tracking a local business's SEO results is now more accurate than ever!

Your visibility and appearance in the Local Pack has a lot to do with proximity, so monitoring and managing your search engine performance by your exact location is extremely beneficial.

In addition to this, focusing on local keyword strings will make your job easier, saving you time and money.

To finish the setup, you need to add keywords and, optionally, your competitors.

Let the tool collect keyword data and get to work.

Now, check out the Competitors Discovery tab to see your top competitors.

Blacklist domains that do not compete directly with you (such as wikipedia.org) and add others to your tracking campaign by clicking the “Set as competitor” button next to the domain name.

Local SEO - Competitors

Once you're done, you can easily keep an eye on your competition and see how your performance stacks up against them.

Another very useful feature of the Position Tracking tool is the filter by SERP features.



Filter out the words you don't want to rank for.


Local SEO - Position tracking filters
Now, you have the list of words you have to work on.

Local SEO - Ranking overview

Another important SERP feature that you need for your website is reviews.

Having stars in your featured snippets is a major plus, as well as a way to draw attention visually.

The workflow for finding keywords that trigger reviews is the same as Local Pack filtering.

But there is a technical nuance to acquiring it, as you will need to add special markup to your email list providers in france website pages.

Taking control of your online presence
Let's end with a simple but important topic for business owners, something that is often overlooked and that is of crucial relevance on the Internet: corporate information management.

It's not enough to simply throw numbers about your business on your website. You need to make sure that your business information is consistent across all the places where it's likely to appear, such as search engines, apps, maps, social media, voice assistants, directories, and all the services that users use to perform searches.

To start, ask yourself:

What is corporate information?
Your company's corporate information is all public data about your organization.

This includes information about your location such as your name, address and phone number (known as NAP), along with more complex information such as opening hours or even whether or not you accept pets.

This information appears not only on your own website, but also on Google My Business, Facebook, Yelp, TripAdvisor, Apple Maps, Yahoo, Bing and the rest of the search ecosystem that users use.

Why is digital corporate information important?
When this type of data about your business appears consistently across multiple channels, both search engines and consumers trust the information provided more because it is consistent.

Greater trust leads to better rankings, which can give you consumers who are more likely to buy from you right away.

The key is to have consistent information on each of the listings you appear on and keep it updated.

On the other hand, doing these tasks manually can be time-consuming, especially if you have more than one location.