LinkedIn arrived with a different proposal in this homogeneous horizon of social networks: it was a social network entirely dedicated to professional relationships.
With this, a series of similarities and differences were built so that companies could work, specifically, with LinkedIn in a unique way.
And that's what we'll see throughout this post. In this eternal climate of digital transformation , learn with us 5 essential tips to help you close more deals with LinkedIn! Follow along:
Content
1. Create a page for your company
Other tips that extend to creating a corporate profile for your company:
2. Create an editorial calendar of posts
3. Participate in discussion groups
4. Know your target audience
5. Learn how to approach new clients on LinkedIn
1. Create a page for your company
It is important, yes, to have a specific profile for partners or CEOs of medium and large companies. However, it is just as important to have a specific page for your company.
And the reasons for this are as broad as they are diverse. A company page allows your target audience, partners, other companies in the sector and even candidates for open selection processes to connect with your brand.
A digital presence is essential nowadays. And LinkedIn can be used as one of the main channels for communication, relationships, interaction and dissemination of news and solutions, that is, building your image as a reference in the subject.
Other tips that extend to creating a corporate profile for your company:
To improve your page’s ranking in search engines, customize your LinkedIn URL. This makes it easier for your audience to search and puts your page among the first results;
configure the profile in other languages too, if the intention is to expand the niche;
post lots of photos, as the balance between visual and textual content can make all the difference in getting a user to stop and read the content posted;
be objective, creative and concise when describing the company;
Fill in all possible fields. The more complete the profile, the fewer canadian business email list questions users will have when browsing your page.
2. Create an editorial calendar of posts
As it is a social network with an exclusively corporate nature, LinkedIn is very different from the type of content posted on other social networks.
It's almost like a corporate blog, as it's a time when you can show the world all your knowledge on the subject you're an expert in. By creating relevant content that engages readers, they themselves help to promote it.
Over time, people will look to you first to resolve a doubt or get updates on issues in your market. And this generation of authority is a fundamental step towards adding more value to your business as a whole.
3. Participate in discussion groups
Whether in the physical or virtual world, networking is essential. And there is nothing more valuable for this on LinkedIn than building relationships.
And a good way to do this is by creating and/or participating in discussion groups. There, you can contribute with your experiences, share knowledge and establish new connections with other people in the field.