What does this have to do with design and brand strategy?

[RafiRiFat336205]

These findings serve as a guide to what can be done to create products that are truly considered beautiful by consumers.

Neuroaesthetics could change web design

The impact that neuroaesthetics could have on brands' activities could be very high, as it could much more effectively shape what they do and what they don't do in their brand strategy. Companies could be much more efficient in all areas of design and thus become more effective when it comes to connecting with consumers.

One area where neuroaesthetics could have an impact is web design, where brands are already using other tools (such as eyetracking and heat maps) to establish what interests consumers and what is working in terms of design.

As eConsultancy explains , using information about neurological response to design could significantly help create a user experience that is much more positive and much more appropriate to what consumers really want. Some of the discoveries of neuroaesthetics, such as that the brain responds much better to vertical lines than to horizontal ones, already help to see realities and establish parameters to better reach consumers. The same occurs with colors. Humans process colors much faster than movements (80 milliseconds versus 100), which makes it much more important to establish which color is going to be used than many other parameters that are already used regularly.

And neuroscience already explains some great successes

But the truth is that neuroscience can be applied not only to design all israel product list in relation to the Internet, but it can also be used to better understand why some products succeed and others don't, and to establish what needs to be done to be in the first group and not in the second. Neuroscience already explains why the design of some products has become a great success and why consumers have reacted so well to them.

For example, neuroscience can explain the success of the Volkswagen Beetle, as reported by The Drum . What does the brain do when it sees this vehicle? It processes it as something “biological.” Its design is much more like something out of nature than an industrially manufactured car, and its finish even makes the brain see a pleasant face when it sees it. Its headlights are like big, round eyes, and the consumer (in a completely subconscious way) creates an emotional reaction to the vehicle that they don’t have with other car models. The car is one of the direct examples of one of the design principles laid down by neuroscience, which is to create products that are quickly associated with something, whose design generates a memory associated with that thing.

To this principle we must add the principle of the power of humanity, which makes the consumer respond directly to everything that is human, that is, that has human characteristics. By human characteristics we must not simply understand a humanoid appearance but rather that the thing in front of us can be attributed human qualities. This reality is also enhanced by another principle, that of association, which makes the brain create associations between the things it sees.