What is the purpose of defining your target audience?

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This simple initial question is often answered with uncertainty and speculation more closely linked to "eyeballing" than to a real analysis. It is essential to know who we are going to direct our actions to , trying to influence them and make them loyal as customers of our brand. If we are not clear about this, we can end up squandering the campaign budget, knocking on a door that will not open.

Our target audience is the one that needs what we have to offer , and that tells us that they will be more willing to buy from us, hire us, and also, to talk to us. The language, the style, the aesthetics of what you want to communicate, and the way in which you open yourself to the conversation, will reinforce your influence on the audience to achieve the marketing objective , but if that also happens in a fertile field, the results will be better and your actions more productive.

Who is he? Where is he? What is he like? These are three questions to begin to understand the target; from these answers we will then create a marketing strategy to reach them. It is not just data such as age, sex or where they live, but interests, hobbies and personal preferences. To carry out this task, the first thing we have to do is segment into different niches and, for each one, design an "ideal user", describing, for example, what music they listen to and how they listen to it, if they have children and what school they go to, what brand of clothing, what bank they have, what car they have, sports, etc.

Big data analysis allows us to define user profiles and consumer habits, which will help us to better understand them in order to offer the most relevant content to the right consumer at the right time.

It is important to keep in mind that, although they may have all life whatsapp number south africa similarities, they do not behave or interact in the same way on all social networks. Just as we cannot use the same tools and messages for different networks. There will undoubtedly be some specific and common characteristics, but we must be respectful of the unique interaction that is obtained on each social platform . And we must take into account the insights of the segment itself, and of other segments that may influence our main target.

If you're just starting out, don't despair, there's plenty of information at hand to start a deep analysis of your audience. For example, on your fan page, Facebook Insights gives you a detailed analysis that will help you understand the basic profile of your target audience, age, gender, language, country and city where your fans come from and the people you reach. It also lets you know which day of the week and at what time there are more visitors to the fan page.