present on Google without investing in ads?
The former Google My Business, now Google Business Profile, allows you to create a listing on Google and thus your business appears to potential customers in search results and on Google Maps.
In short, having a business profile increases the visibility of your business on Google, organically, without you having to invest in ads.
Allows customers to leave their reviews, generating more credibility and keeping your business information always up to date.
These are some of the benefits of having a business profile on Google .
So, if you are interested in this topic, stay with me until the end of this article. After all, I will share EVERYTHING you need to know to have an optimized Google My Business profile , to appear in the top positions.
In this article…
Google My Business: What is it? And how does it work?
Why use Google My Business? What are the benefits?
How to set up your Business Profile on Google?
How to Optimize Your Google Business Profile
Conclusion
Google My Business: What is it? And how does it work?
Google Business Profile is a free feature that allows you to create a business account and thus appear in search results, on Google Maps and on Google Shopping.
Using this free tool allows you to get in front of potential customers.
And the best thing is a qualified audience, as they are already searching for your product or service.
Furthermore, if you fill out your entire profile with information about your products and services, using SEO techniques your profile will be ranked in the top positions.
This generates more credibility and visibility for your business. Consequently, more sales opportunities.
In fact, even if you don't have a store or provide online services, you can have a Google My Business account.
Because you have the option of marking that you do not attend on site or that the service is online.
See my Google My Business profile, I stated that the service is online.
Google company profile - website creation
This way, people find me on Google searching for the services I provide and have all my contact details.
In fact, the form contains all the information about a business, such as location, opening hours, products, services, photos, website, contact details and allows you to create publications.
Why use Google My Business? What are the benefits?
In addition to the advantages I have already mentioned, of austria phone number data being present on Google organically and increasing the visibility of your business, Google My Business can:
Highlight your company on Google – when a user is searching for a product, service or company, they find all the company information.
Customer Interaction – Users can leave comments, you have the option to respond to comments.
Reviews – Users can leave reviews and comments about your products and services, generating more confidence in those who access the profile.
Access to your profile's performance , with information on which searches were made for your profile to appear and other important statistics for your marketing strategy, such as how many people came to your company using the number displayed on your profile.
Monthly reports with relevant data about your business, such as how many people saw your company on Google, how many requested information on how to get there.
Finally, these are some of the benefits of having a well-structured and optimized (SEO) Google My Business profile .
By the way, in the article How to start promoting your business on the internet, there is a step-by-step guide on how to register your business on Google My Business.
google my business
Increase the visibility of your business and sell more
How to set up your Business Profile on Google?
After creating the account, fill in all the fields with your business information.
Fill in the company number (if it appears in the list, select it and then claim it later), write the name the way you want it to appear. Now choose the category from the list, you can change or add it whenever you need.
Add your location, even if you don't work there, it's important to fill it out so that it appears in searches for people close to you.
Choose the region you serve.
Add your contact information: phone number and your website (if you have one). This information will be visible to users so they can contact your business.
Turn on updates and recommendations
Verify your profile, choose the best option so that Google can verify that the company really is yours.
Add opening days and hours
Allow users to send messages (if you choose to receive messages, you need to monitor and respond to messages, otherwise you may end up looking bad to users). Messages create a closer relationship with users.
Business description: you will have 750 characters to describe your company. Apply SEO and use keywords related to your business, product or service. Remember that this will help your profile appear to people interested in your products or services.
Include photos of your company, products and anything else you find relevant.
Select the services you provide or create product sheets, with photos and product descriptions (again, apply SEO).
+Read also
How to appear first on Google without investing in ads
How to promote your website on Google
How to Optimize Your Google Business Profile
Now that you've set up and claimed your profile, you need to optimize it.
After all, Google is a search engine and SEO is essential for your profile to appear to those searching for your products and/or services.
Review your entire profile, name, address, phone number, website, make sure everything is correct, test the links that are in your profile.
Analyze the description to see if it contains information about products and services. See if it includes keywords that are relevant to your business.
However, the description must be relevant instead of using the largest number of keywords.
Check for spelling mistakes.
Add images to your profile. Remember to optimize images for Google. In fact, images need to be clear and of good quality. Avoid filters; the image must show the real product.