Small business spotlight: Maan Farms

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The advent calendar is expected to sell out well before December—underscoring the effectiveness of launching the calendar as early as September.

The play: For brands like Bonne Maman with tried-and-true holiday marketing tactics, bringing your tradition to social (and making your campaign promo social-first) is an easy way to get consumers excited and build buzz early.


It’s hard to beat a pumpkin patch, corn maze and sweet treats in the fall. Maan Farms, home of Canada’s scariest haunted corn maze, is well-known for all three and a witty social presence to boot.

On social, the brand recently went viral for sharing a reversed video of making senegal mobile database their signature double pumpkin spice cone with the caption “what happens when a customer cancels their order.” The clever adaptation of the popular format drew in social users worldwide, and created intrigue for the treat (and their entire farm).

An Instagram Reel from Maan Farms of what happens when you cancel your order at their farm

Maan Farms partners with influencers and creators with a similar wit who take their followers with them through the farm’s facility. One creator posted a video of all the reasons not to visit the farm, including “too many Instagram-worthy, aesthetically pleasing spots” and “too creative, delicious” food and drinks.