Data from even a few hours ago is still "historical" in the sense that third-party bidding will always lag behind the engine algorithm. Google has advocated leveraging third-party bidding in the past in conjunction with its own eCPC semi-smart bidding option. However, this is no longer the case.
You may get better results using a fully automated chile mobile database bidding strategy on the engine. Some of these strategies actually work well with Google’s Smart Bidding options. I want to be clear: this way of thinking does not completely hinder the development of 3P platforms. Many 3P platforms have additional tools and resources that still make them valuable.
So, go ahead and use their budget navigator and planner, rules, analysis tools, and reports. Leverage the best of each platform. "My campaign is too small for Smart Bidding to be useful." Smart Bidding can do it all! I'm not exaggerating at all.
No matter the size
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