original plan was to roll out the Page Experience update in May. However, the update has been delayed until next month. The exact launch date is still unknown, but Google has announced that it will begin a gradual update process in mid-June.
Simply put, the new ranking factor will not fully take effect on the day of its introduction, but will be implemented step by step over a period of approximately two months. Therefore, the entire process is expected to be finalized at some point in August.
What changes does the update bring?
In addition to the new set of metrics called “Core Web Vitals,” which we lithuania phone number data discussed earlier , the update also introduces changes related to Google News and the rotating “Top stories” menu within Google Search.
Namely, the use of the AMP (Accelerated Mobile Pages) format will no longer be a mandatory requirement for ranking in the "Top News" section of the rotating menu. This means that any website, regardless of its page experience performance, will have the opportunity to appear in the said section, provided that it meets all the rules of Google News . Google will also remove the AMP icon that has so far indicated AMP pages in search results.
Will the update affect mobile and desktop browsers differently?
Initially, it was thought that the Page Experience update would only affect mobile search results. However, Jeffrey Jose, a product manager at Google, revealed that the new ranking factor will be introduced on both mobile and desktop browsers, but not at the same time. More specifically, as confirmed by Google's Martin Splitt, the change will first affect mobile search.
Additionally, the user experience assessment of websites will be done completely separately for mobile and desktop versions. So, if a website only meets the user experience criteria on mobile browsers, it will only improve its ranking in mobile search results, without any impact on search results via desktop browsers. Of course, the same is true vice versa.
Conclusion
While not many details are known about the upcoming update, it can be concluded that the gradual introduction of changes has two advantages. Google will be able to more easily monitor the update and quickly fix unforeseen problems, while website owners will have more time to prepare and adapt. In addition, since the update will arrive on mobile browsers first, they will not have to worry if the desktop versions of their websites are still not optimized for the update by mid-June.
To be ready for the update, follow our previously highlighted tips for preparing for the Google Page Experience update , and feel free to contact us! Digital marketing agency GRM Digital has a team of experts who are here to help you get the most out of your online brand through consultations and various digital services .