Use the phone number correctly - analyze calls!

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You probably already know that placing a phone number in your ads is extremely important for assessing the return on investment. Call tracking can provide invaluable information that can help any small business owner optimize their budget effectively. But what exactly is call tracking useful for?

1. You will know when people call most often
You can use this data to determine the average number of calls before you get an answer if the phone is not answered right away. Would you adjust your work schedule if you found that, for example, 10% of calls at 8 a.m. were not answered? Sure, some might call back, but most of your potential customers will likely go to your competitors.

Thus, initially effective advertising can easily become a waste of iran phone numbers money. Using call logs with precise time stamps affects revenue, and here both the conversion rate and the average customer check are taken into account.

2. You will know where they are calling you from
By tracking calls with call tracking, you will not only know who called, but also get detailed information about where the call was made from. This information will help you make decisions on planning events and targeting visitors. Think about it, you can conduct targeted advertising campaigns based on information obtained from phone calls, and also reach out to regions that are not in your call log!

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3. You will know what your customers are talking about
Do you know what questions visitors ask about your product most often? Listening to incoming calls will help improve the service of potential customers and adjust the work of online operators. Based on the recordings of conversations, you can add additional information to the advertisement to reduce the number of calls on the most popular questions, such as the working hours of the online store. You will also be able to determine what interests customers most when choosing products or services. You can even understand how to improve the answers of operators, which will lead to increased trust in your site and products almost immediately begins to bring customers and increase profits.

In UIS, when setting up a phone number based on a virtual PBX, you can receive calls and forward them to other departments, offices or mobile numbers. You can also listen to all phone conversations and view all online messages from customers in order to then adjust your sales strategy and the algorithm for communicating with potential buyers.

Call tracking and analysis is an effective marketing tool that is essential for any small business owner and without which it is simply impossible to increase sales and conversion rates.