Make your WhatsApp Business Newsletter as useful and informative as possible

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Another advantage of WhatsApp Business newsletters is that there is no spam folder – at least for now. Be careful not to fall into the trap of thinking that this gives you carte blanche to send as many messages as you like. Always remember that spamming someone on WhatsApp is just as bad as spamming someone via email and your customers are likely to block your messages, so be as concise, friendly and informative as possible.

In summary, WhatsApp newsletters represent a strategic communication channel for your e-commerce, because they allow you to:

Offer your customers personalized offers based on holidays, birthdays or promotions, such as Black Friday or Cyber ​​Monday.

Engage consumers with real-time messaging and a conversational tone to improve customer service and loyalty.

Never worry about messages ending up in the spam folder again with WhatsApp's 100% delivery rates.

Benefit from WhatsApp's 98% open rate that ensures you have a receptive audience from day one.

CM.com introduces brands to the use of WhatsApp Business Platform newsletters to improve their marketing strategy and the results that come from it. We offer you a unique opportunity to transform a simple WhatsApp message into a rich communication channel between you and your customers, and a conversion opportunity.

Some creative use cases of WhatsApp Business Newsletters
Are you interested in using WhatsApp Business Platform to send newsletters, but don’t know where to start? We’re here to help. Here’s a handy list with some examples of how to use newsletters for maximum effectiveness:


Early-bird offers

A perfume store could create a WhatsApp Business newsletter to promote early access to sales in the run-up to Christmas and encourage customers to shop in advance. A 2020 study showed that 35% of perfume sales throughout the year happen during the holiday season.

WhatsApp newsletter early bird


New Product Announcements

Fashionistas can stay up to date with their favourite designer’s new clothing collections by signing up to the brand’s WhatsApp newsletter. This helps the brand generate excitement for its latest products and provides the perfect springboard for new collections to sell out quickly.

whatsapp newsletter product announcements


Stock Updates

An e-commerce store could use restock notifications to inform a customer on a waiting list that the gaming chair they liked but couldn’t buy is back in stock. Since WhatsApp has a very high open rate (around 98%), newsletters are an effective tool to ensure that customers receive restock announcements as soon as possible. This method therefore allows them to return to the online store and make the purchase they had previously intended to make.

Using WhatsApp Business Platform newslett investors email lists possibilities depending on your goal. Here are some other possible use cases:

Seasonal brands that sell items such as fireworks, gardening or camping equipment can send information about discounts and other special offers in the off-season to maintain sales throughout the year.

Online bookstores celebrating the end of spring can send out a recommended summer reading list with the books available in their store.

Businesses that sell holiday products, such as florists or chocolatiers, may offer special gift boxes and ideas for events such as Valentine's Day, Father's Day, Mother's Day, or the holiday season.

WhatsApp newsletters back in stock

Regulation of sending