For example, a B2B SaaS company will use a different approach than a B2C tech company. Before creating your lead gen strategy, ask questions like who are my customers? What do they want? What pain points do they have? You may have several buyer personas if you offer multiple products, so adjust your strategy by persona. 3. Leverage intent data Intent data refers to actions users take (either on your website or on the internet) that indicate they're ready to buy.
It's a signal users send out that says, "I'm ready to spend money!" The actual actions vary by audience and industry. For example, if someone searches for a "lead generation tool" on G2 (a software review site), there's turkey email list a good chance they're looking to buy something like what we offer here at Leadfeeder. Those leads are much more valuable than someone who just visits our website. Maybe they thought our last tweet was funny or looking for a job.
Find intent data on your website to understand which leads are most valuable to your organization. 4. Use videos to explain complex topics How complicated is your technology? Whether you sell software to enterprise sales teams or ed-tech to homeschooling families, there's a good chance your audience doesn't fully understand what your product or service does or the benefits it offers. (If they did, they'd have converted already!) Video makes it easier to show how your technology works and explains complex topics.