I mean, the best way to reach your audience is to go where they normally hang out. And they’re likely to spend a lot of time on social media networks like LinkedIn, Facebook, Twitter, Instagram, and TikTok. When you combine your tone of voice, tailored messages, and platform capabilities, you get content that makes people hit that subscribe button. Have you found out your audience enjoys Twitter? Issue a thread on a topic they’ve had problems with recently.
Your audience is Millennials? Then Instagram might be their platform of choice (so chip in for nice visuals). And if it’s Gen-Zs you’re targeting, make sure to follow TikTok trends and that your content campaign vietnam business email database doesn’t jiggle, jiggle, it folds. Speaking of campaigns, here are the ones that are the most effective. Typical digital marketing campaigns All marketing campaigns that include digital promotion usually fall under three types based on their goals.
Customer acquisition campaigns These campaigns aim to reach people who aren’t aware of your company or may be familiar with it but have yet to make any direct interaction. They specifically target the live incarnations of your buyer personas or the people who are already looking for what you’re offering. Conversion campaigns These kinds of campaigns focus on turning leads into paying customers. After all, your marketing efforts only count if they’re bringing in revenue.