Recently, brands prefer to collect customer base online, but do not pay attention to ways to collect information in the store itself.
Data collection can also be made more convenient, for example, using an online questionnaire in Passteam, the client simply scans the QR code, for which he receives a loyalty card, a promo code or a special offer - the brand receives data about the client.
Passteam online questionnaire
Social media
Social media is a useful tool for both collecting customer data and norway phone number library advertising. Some social media platforms provide audience reports and even raw data if you have a business profile. Use this information to understand customer behavior and preferences.
Market research
You can learn about customers not only within your brand, but also globally. Focus groups and cross-store shopping surveys help you gather metadata about overall customer behavior, rather than individual information about your consumers.
Site Review
Various data collection platforms can give you clear insight into how customers feel about your products, customer service, shipping policies, and more.
Regularly review online reviews of your business to understand customer sentiment and make changes accordingly.
Loyalty program
The introduction of a loyalty program makes it possible to collect data on customers and receive data on their purchases, subsequently you will be able to personalize communication and increase sales.
We wrote more about using a loyalty program to communicate with customers in the article “ 8 ways to use a loyalty program to communicate with customers”
Instead of a conclusion
Data is critical to modern business. Using data from customer age to customer preferences, you can gain a complete picture of your customers on a collective and individual level.
With this knowledge, you can make better business decisions faster, improve communication with customers, build a great strategy, and increase revenue.