By geolocation
If you are planning an event or activity in a specific location, use geolocation segmentation for SMS mailing. SMS or push notifications by geolocation will be sent to your customers who are within 100 meters of the specified point. This way, you will be able to gather really interested customers around you, and they will also be close to you.
With this feature, you can send targeted text messages tothailand phone number library customers who not only live near your event location, but are also physically located near the event location. To engage the customer, start the message with a greeting or address, then move on to the event description and leave a call to action or address. Don't forget about SMS limitations: the maximum length of one message is 160 characters in Latin or 70 characters in Cyrillic.
Example of SMS by geolocation
By demographic characteristics
Segmentation by demographics involves targetin
customers based on factors such as their age, gender, and lifestyle. Using this information, you can gain a deeper understanding of your customers’ interests and needs and tailor your offerings to them.
For example, if you are a yoga club, leave a link in the message to purchase a subscription to classes on favorable terms. And if you are a beauty salon, then you can add a promo code for a certain manicure design in the SMS. For the promo code, use simple and memorable words on the topic.
Example of SMS by demographics
By date of last purchase
Segment by the amount of time that has passed since the customer's last purchase to encourage them to order a new product. They are more likely to buy it. Make offers based on their purchase history. This will help you make the most relevant message. Or motivate customers who have not purchased from you for a long time to come back to you again. To do this, mention a promotion, discount or personal offer in the message. Be sure to include a call to action. Notify customers that the promotion is limited, for example, until the end of the current week or month. This will motivate the customer to take advantage of the promotion faster.