Filter 12: Source Source Custom Filter Source is where your traffic comes from - or how people find your website . Sources can be from search engines or domains. You can filter by source under the Acquisition category. Possible next step: B2B marketers can use the Source filter to segment data from different websites (i.e. product review platforms) or search engines (i.e. Google or Bing). Use this data to better understand the buyer's journey. Filter 13: Medium Medium Custom Filter Source refers to where the traffic came from, and medium refers to a specific type of source category.
For example, a medium can be organic traffic, paid traffic, or from email. Possible next step: B2B marketers can filter by organic web traffic to monitor and improve search engine optimization (SEO) strategies. vietnam consumer email address Filter 14: Source/Medium Source/Medium filter Combine with the Source/Medium filter to create a custom feed based on the source and medium from which leads found your business. For example, if you want to see leads that came from Google organic web traffic, you can set Source/Medium to: Google/organic.
Possible Next Step: As with filtering by medium, B2B marketers can use Source/Medium segmentation to analyze lead quality and develop content marketing strategies. Filter 15: Referring URL Referring URL filter Referring URL is for leads that came from a referral source. Referral links typically include a Urchin Tracking Module (UTM) code at the end of the URL, which sends data to your Google Analytics - allowing you to track where the traffic came from. Possible Next Step: B2B marketers can create a custom feed based on referring URLs to track leads that came from a specific brand partnership or influencer collaboration.