How Leadfeeder Tracker Works Leadfeeder Tracker is a small piece of JavaScript that you install on your website that allows our software to identify companies that visit your site. It’s similar to Google’s tags and Facebook’s pixels. Our software uses the data collected via the script and matches it with information in our database to determine where website visitors work. How do we get this information? By tracking company IP addresses.
So while we can’t (unless you integrate with MailChimp or ActiveCampaign) tell you if Brian Cornell, CEO of Target, visited your site, we can tell you if someone from Target’s headquarters in Minneapolis visited your site and they viewed your pricing page. This data can then be turned into buyer intent data to help you find and qualify leads. (In addition to tracking website visitors, our dashboard is a killer data filtering tool that allows users to categorize leads by location, activity, size, industry, and more.
) This was all easy to track when people were in the office. Then the pandemic hit and a lot of people started working from home. How Dealfront’s Leadfeeder Tracks B2B Leads While Most People Are Working from Home uruguay business email databaseBefore we dive into how Dealfront’s Leadfeeder works while people are working from home, we need to cover something a little more boring: the difference between static and dynamic IP addresses. As you probably already know, an IP address is a unique number attached to every device that accesses a network, including the internet.
Your phone, computer, and even your smart fridge have their own unique IP address. So what’s the difference between a static and a dynamic IP address? Static IPs are typically used by companies. Their IP addresses are usually (not always) listed in a public directory and they don’t usually change. This makes it easy to track when someone from that company visits your website. Dynamic IPs are typically assigned to home users or small businesses. These dynamic IPs typically stay on one device for weeks to months, and once the user resets or unplugs their router, the IP changes.
When people work from home, they switch from a static IP address to a dynamic IP address. That could be bad. But it’s not. Luckily, we track both dynamic and static IPs — and then compare them to