Templates Templates are easy to create assets that solve a challenge your users face. They also help build trust and encourage users to rely on you when they need help. For example, we offer this cold email template lead magnet to users who visit pages related to sales: Leadfeeder cold email template lead magnet Note, we only offer this lead magnet on sales-related pages. That's because we target both sales and marketing teams and we have to ensure our lead magnets are relevant.
Checklist Checklists consolidate a lot of information into one easy-to-digest document. They're also easy to create, making them an ideal choice for top-of-the-funnel topics. For example, Hubspot created this project checklist in greece email list both PDF and Excel formats: HubSpot lead magnet checklist Notice that Hubspot doesn't just ask for an email address; they also ask for a phone number, company name, and website. This information helps the company begin to qualify leads from the first interaction.
Reports Reports are particularly effective lead magnets for B2B because they are unique and can be tailored to appeal to your ideal customers. Content Marketing Institute creates regular reports about the state of the industry, like this one: Report from the Content Marketing Institute In addition to sharing trends that impact their industry, reports also generate tons of backlinks, which are good for SEO. How to create lead magnets that convert When done right, lead magnets provide a constant source of high-quality leads for sales and marketing.