For instance, guest posting on Forbes doesn't only expose your content to a bigger audience but also does wonders for people’s perception of your brand. After that, clients will be more likely to view your brand as credible. Retargeting Customers don’t always take the bait on your first try, so you’ll have to add retargeting to the marketing mix. That is, you need to find a way to reach people who have already interacted with your content.
On LinkedIn, you can turn to Lead Genwho click the CTA button. These forms are usually attached to an ad in a message, image, or video format. TOPdesk has shown us how it’s done by integrating lead gen forms guatemala business email database into their video and single image ads. They used the ads to reach potential customers during the research stage.
The forms allowed them to retarget the same buyers when it was time to offer a free trial. Inbound marketing Inbound marketing lets you attract customers with content that aligns with their needs and inspires long-term relationships. Many of the tactics we mentioned above can help with inbound marketing, including email marketing and retargeting. Make your inbound marketing tactics more effective by using data to create your ideal customer profile.