Aircall Aircall, a call recording software, offers a more traditional landing page that leverages all the best practices. The landing page includes a video, rather than an image, which is more engaging. Use Aircall for lead generation landing pages Notice the form field asks for more than just an email address, which makes sense for a B2B company looking to qualify leads. Still, there are only four form fields, so it's not overwhelming.
There are two CTAs above the fold, making it easy to get started. One is for a demo, while the other lets users get started right away. The page also includes links for current users to sign in or get support, which ensuresgreece business email database users can find what they need. The heading and subheading also focus on the benefits of the software by addressing pain points like call quality and data storage.
CallTrackingMetrics The CallTrackingMetrics example is a little busier than the other lead generation landing page examples here, but it still works. The heading and subheading quickly describe what the software does and explains the first month is free. Call tracking metrics By using a button to book a demo, they are able to avoid including too many form fields and keep the page from looking cluttered. The bottom of the page shows the awards the company has won, further establishing trust.