Vet Your Lead Sources: If you buy leads, the responsibility for compliance often falls on you (the lead buyer). Demand transparency from your lead vendors about how leads are generated and how consent is obtained. Require them to provide verifiable consent records.
Prioritize Consent: Even with the vacating of the FCC's specific one-to-one consent rule, maintaining clear, verifiable consent for all communications is the safest and most ethical approach. It builds trust and reduces legal risk.
Data Privacy First: Implement robust data privacy bahamas mobile database practices that comply with CCPA/CPRA, regardless of your industry.
Stay Updated: Regulations, especially at the federal and state level regarding telemarketing and data privacy, are dynamic. Regularly check updates from the FCC, FTC, and California state regulatory bodies.
In summary, while there isn't a single, generic "California lead generator license," you are almost certainly subject to general business licensing requirements and, critically, industry-specific licensing or stringent compliance obligations if you operate in regulated sectors like finance, real estate, or healthcare. Always prioritize compliance and seek expert legal advice.Real Estate Lead Generation: Tips for a California Marketing Company in 2025
As a California marketing company looking to run successful B2C and B2B lead generation campaigns in 2025, it is essential to stay ahead of the curve and adapt to the ever-changing landscape of digital marketing. With new technologies emerging and consumer behaviors evolving, it is crucial to have a solid strategy in place to generate leads effectively. In this article, we will explore some tips and best practices for real estate lead generation in the California market.
They can assess your specific business model and advise on necessary licenses and compliance measures
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