Educating the market

[Jahangir655]

This is where thought leadership steps in. Solving complex problems often requires sophisticated solutions that need explaining and even justification. If the solution is new to a market then it will need a strong element of education as well.

That education, delivered in an unbiased way, helps build trust in the new solution and its provider. That may include clearly explaining who this unique solution isn’t for and why. Indeed, many complex financial products often only work under particular circumstances or for specific client groups.

Successful new products, be it an exotic over-the-counter derivative or a novel investment strategy, do tend to eventually get copied by rivals.

High awareness audiences
This is a good segue to addressing the question of how thought leadership can support a solution that is no longer unique or has become quite common. At this stage of development, the market understands the solution well and seeks competitive pricing. In this case, thought leadership starts to play a slightly different role. It is now more about differentiating the provider and showing their superiority over rivals.

Given higher market awareness, there is less need list of belize cell phone numbers for education. Instead, thought leadership can look at addressing complexities, such as around geopolitics, ESG or artificial intelligence in a way that is relevant to the financial solution in question.

How might mega-trends, such as ageing populations, re-shoring factories, automation and technological innovation influence long-term inflation and interest rates? That in turn has implications for a range of financial products used for hedging, financing, IPOs, M&A and so on. It also has huge implications for investing, risk evaluation and the performance of the different asset classes.