Lead qualification can hinge, among other things, on factors such as: Demonstrated level of intent Industry Annual revenue Technographics (which tools or software the company uses). The important thing is that you’re holding your lead volume numbers up against a set minimum for quality — and both sales and marketing are in agreement on what that minimum qualification entails. That’s what makes qualified lead volume a KPI worth growing.
(For more on how sales and marketing can work together to develop useful MQL criteria, you can read this article.) How to Measure Lead Qualification with Leadfeeder Adding in the qualification piece means you need estonia business email database access to more contextual information about the leads your efforts bring in. For B2B marketers and salespeople, that means keeping track of the accounts (and details about their companies) that your lead generation efforts and campaigns drive to your website.
software (such as Leadfeeder) can come in handy. Leadfeeder offers account-level info on who’s visiting your website It showcases deeper company and behavioral data right inside the Leadfeeder app Leadfeeder can show website activity data at the campaign level. Lead generation kpis using leadfeeder Note: Want to better understand the accounts and leads coming to your website? Sign up and try Leadfeeder free for 14-days to see which companies visit, which channels and marketing campaigns they come from, the pages they look at, and more.