Let's start with the first one. As you may already know, Amazon DPS philippines whatsapp number is the programmatic advertising tool developed by this marketplace with which you can manage your campaigns of this type in different environments of the Amazon ecosystem, as well as on other external platforms. Recently, Amazon has been working on it to offer advertisers a more agile experience in managing their campaigns and more intuitive and effective tools. Therefore, you can now find a much simpler user interface, optimized tools and much more data and information. In addition, advertisers will also be able to make much faster and more accurate decisions. And although it is already available in Spain, in Latin America it has only been launched in Brazil and Mexico, so we will have to wait a little longer.
The second new feature that Amazon Ads brings us has to do with Artificial Intelligence, specifically the launch of the AI Advertising Creation Studio . Although it is still in beta and is being tested in the United States, what we do know is that it will allow advertisers of any level to create highly professional content in a centralized way. This studio will allow brands to generate, edit and publish images and videos with AI, so it can serve as inspiration or to speed up the entire creative process. In addition, this tool is connected to the Amazon Ads creative resource library, so you can save thousands of creations.