And be entertained is gratifying — and it gives them a sense of control. Your ABM strategies can benefit dramatically by incorporating interactive content into your website and your social media platforms. Interactive content is often highly personalized. It can address some of the most commonly asked questions about who you are and what you have to offer. It may also accept user-entered information to provide specific answers.
We live in a society that is dependent on instant gratification. No one wants to fill out a random pharmacies email list form to be contacted about a product or service. They want answers now. As such, interactive content delivers those answers so that they don’t have to wait. After all, in the time that a business waits for your response, they may have found another business to work with that delivered the answers they needed immediately.
Interactive content is also about data-driven experiences. You’re able to hyper-target any leads that interact with your content by providing them with hard facts. It ensures that they understand the costs and the savings associated with what you have to offer. Most businesses don’t make decisions off the cuff. They need to know what they’re getting out of it. With the way that you’re able to capture data and provide data to your targeted leads using interactive content, it ensures that you get more qualified businesses contacting you.